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Guide·10 min read · updated Oct 3, 2026

Reading a modeling contract in ten minutes.

Two contracts shape a career: the agency contract, signed once, and the booking contract — or email — signed for every job. Below, a booking contract that is real in its structure, annotated clause by clause: what’s clear, what needs clarifying, what needs changing.

In brief

A modeling contract comes down to five things: the day rate, the buyout, the image usage licence (media, territory, term), exclusivity and expenses, plus the payment terms. The phrases to get clarified before signing are the open ones: “all media”, “perpetual”, “as customary”, an exclusivity without a list. Ask in writing; the clear answer becomes the clause.

Written by the Odette team · reviewed by Arthur Feingold, Swapp Studio. About Odette

This is a reading aid, not legal advice.

Services agreement · modelMaison Clare SAS × Léa Marchand, represented by Élan Paris · 14 pages · excerpts
Article 1 · Purpose

The Company engages the Model for a photographic shoot on Thursday 3 September 2026, in Paris, from 8:30 am to 6 pm, for the brand’s autumn–winter 2026 e-commerce campaign1.

Article 2 · Fees

The Model shall receive a day rate of €1,100 gross2 for the day of services. In consideration of the licence in Article 3, a separate fee of €400 for image rights3 shall be paid. Any overtime beyond 6 pm shall be charged as customary4.

Article 3 · Licence of rights

The Model grants the Company the right to reproduce and display her image on the brand’s websites and social media5, for the territory of the European Union6, for a period of twelve (12) months7 from first publication, and related media8. Any extension shall be subject to an addendum and an additional fee.

Article 4 · Exclusivity

The Model undertakes not to lend her image to a competing brand in the womenswear ready-to-wear sector9 in the said territory, for the duration of the exploitation10. This exclusivity is remunerated under Article 2.

Article 5 · Expenses

Transport and catering costs at the location are borne by the Company. Miscellaneous fees11 incurred by the Agency on behalf of the Model shall be rebilled to her until further notice12.

Article 6 · Payment

Payment shall be made ninety (90) days end of month13 from receipt of the Agency’s invoice, by bank transfer.

Two contracts, two rhythms.

One frames years, the other a day. The same words don’t carry the same weight.

Signed once

The agency contract

It frames the relationship for one to three years. It says how much the agency takes, on what, where you can work without it, what it can rebill you, and how you part ways.

Commission20% in France, 20–25% elsewhere; possible split with the mother agency
Territorial exclusivityCan you work direct? With an agency in Milan?
Rebillable expensesComp cards, book, apartment, flights — with a cap
Per diem and taxis€40/day abroad; taxis after 10 pm on receipt
Term · renewal · notice12 months, tacit, 3 months’ notice — put it on the calendar

Signed for every job

The booking contract — or email

Often a simple email from your booker. It fixes the date, the day rate, the image usage, the call time. It counts as a contract: keep it, and read the three words of the usage.

Date and lengthOne day, two, a half day; overtime priced
Day rateGross, currency, via whom; expected net
BuyoutPriced separately, or included — and then what is the day worth?
UsageMedia · territory · term · renewal
Payment30, 60, 90 days; end of month or date to date

Eight phrases to get clarified.

None is illegal. Each shifts a risk or a cost onto you without saying so. The answer is always the same: a number, a list, a date.

The phraseWhat it can costWhat to ask for
“All media”Outdoor, TV, print, social: a web campaign becomes a worldwide campaign for the price of a day.The list of media, and a price per added medium.
“No time limit” / “perpetual”Your photo in a catalogue ten years later, without a euro.A term (6, 12, 24 months) and a renewal price.
“And related media”Whatever the brand decides to call “related”.Remove, or list.
“Miscellaneous fees”An open line on every agency statement.The list of fees and an annual cap.
“As customary”Nothing is owed until someone writes a number.A written rate: overtime, Sunday, night.
“Until further notice”A clause with no end.A date or a term.
“Competitor” without a listAn exclusivity that blocks half a market.A narrow category or a list of brands.
“90 days end of month”Up to 120 real days before the transfer.Date to date, or a deposit on signature when direct.

The buyout: the least-read line.

The day rate pays for the day; the buyout pays for the usage. Media × territory × term: three words that decide the price, and that you’re often asked to “include”.

What a usage is worthorders of magnitude, base = one day web France 6 months
Web France · 6 months×1
Web Europe · 12 months×1.5 to ×2
Print + web Europe · 12 months×2 to ×3
Outdoor + all media Europe · 12 months×3 to ×4
Worldwide · all media · perpetual×5 and up — or no

Multipliers vary with the market, profile and client. They serve one purpose: refusing to have a perpetual worldwide usage “included” in a day rate.

What Odette reads

The contract, in words — never in percentages.

✦ sureDay rate €1,100 gross · web EU usage 12 months
✦ likelyWomenswear RTW exclusivity, 12 months
✦ check thisUncapped “miscellaneous fees” · “related media”

Every clause opens on the exact sentence in the PDF. The usage lands on your rights timeline, the exclusivity is checked against every new casting, the question to your agency is drafted. The decision stays yours.

Test the reader with your contract →

“All media, worldwide, no time limit” for a day rate is not a clause, it’s a signal.

Odette, reading the PDF

Frequently asked

Is a booking email a contract?

Often, yes: it fixes the date, the rate and the usage, and both sides accept it by replying. Keep it. If a written contract follows, it prevails — reread the usage article, it sometimes changes between the email and the PDF.

Can I negotiate through my agency?

That’s its role. But the agency negotiates better when you know what to ask for: a separately priced buyout, a term, a territory, a list of fees. This guide gives you the vocabulary; your booker does the rest.

What if I’ve already signed a vague clause?

An addendum can clarify it, and most clients accept when the request is calm and precise. For a usage beyond what was agreed, the extension is paid: write before, not after.

Does Odette give legal advice?

No. She reads, summarises, compares with your other contracts and drafts the question to ask. For a clause that commits you for years or thousands of euros, a specialised lawyer pays for himself in an hour.

Read next

Where the clauses land: agencies, rights, payment.

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