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Guide·12 min read · updated Oct 3, 2026

Becoming a model: what nobody tells you at the first casting.

Agencies, digitals, castings, options, first fee: the full path from the first digital to the first transfer — with the delays, commissions and clauses usually discovered too late.

In brief

Becoming a model starts with digitals and a simple book, then an agency: a mother agency that places you, local agencies in each market, or direct clients. Castings lead to options, options to a first booking, with a day rate, image rights and payment terms to read before you say yes. Expect the fee 60 to 90 days after the shoot.

Written by the Odette team · reviewed by Arthur Feingold, Swapp Studio. About Odette

Modeling is learned quickly on set and very slowly in emails. Nobody explains what an option is, why the call sheet arrives at 11 pm the night before, what rights you granted by signing an email, or why March’s fee arrives in June. This guide covers the path from the first digital to the first transfer — what you’re told at the first casting, and above all what you’re not.

Model posing against a green wall in striped trousersPhoto
A test in natural light: the raw material of a first book.

01Digitals and the book

It all starts with digitals — the French say polas. Simple photos, taken in daylight against a plain wall, no make-up or retouching: front, profile, full length, three-quarter. They’re not meant to be beautiful; they’re meant to be true. It’s what every booker looks at first, and what every client asks for before confirming you.

FrontHair off the face, eyes to camera, no forced smile.
ProfileRelaxed shoulders, chin parallel to the floor.
Full lengthPlain jeans, tank or bralette, barefoot or heels.
Three-quarterOne hand natural, the other along the body.

The book comes next. It’s built with tests — unpaid, or nearly, shoots with photographers who are building their portfolio too — then with the first editorials and campaigns. Ten to fifteen strong images beat forty average ones. The comp card sums it up on a card: three or four photos, your measurements, your agency. Today it’s mostly a link.

Odette
What Odette does with it

Digitals, measurements and comp card live in one place and share as a link. Odette reminds you to reshoot digitals in early August and early January — the two moments when bookers prepare their season.

02Finding a modeling agency

Agencies take online applications — a few digitals, your measurements, your city — and hold open calls, walk-in sessions with no appointment. A reply can take a week or never come; it’s not a judgement, it’s a full roster.

A serious agency never charges to sign you. It earns a commission on your jobs — often 20% in France, up to 25% in Milan, New York or Los Angeles — and rebills certain expenses agreed in the contract: comp cards, book development, sometimes an apartment on trips. Read the contract before signing: exclusivity, term, notice, expenses, and who takes what if you work in another city.

Mother agencyLocal agencyDirect
RoleManages your career, places you in other citiesBooks you on one market: Paris, Milan, New York…No agency: you deal with the client
Commission20% in France, often a share on local agencies20 to 25% depending on the marketNone — but you invoice, remind and negotiate
ContractA framework contract, often exclusive, 1 to 3 yearsOne contract per market, sometimes per season (Tokyo)A contract or an email per job
PaymentRuns payroll (employee status in France), pays the netPays the mother agency or you, per the contractThe client pays you at your invoice’s due date
What Odette tracksContract, commission, statements, balanceCommission split, currency, withholding taxInvoices, reminders, tax set-aside
An agency that asks you for money before booking you is not an agency.

03Castings, options, confirmations

A casting is an appointment: book under your arm, heels in the bag, a simple outfit that shows your silhouette. The client watches you walk, takes a digital on the spot, asks two questions. A go-see is the same thing with no specific job behind it: you introduce yourself.

A successful casting doesn’t give you a job; it often gives you an option. The client holds a date without committing — they “put an option” on you, sometimes on three models for one role. The option has a release date: it’s confirmed, or released. While it runs, you can’t accept another job that day without saying so. The confirmation comes by email from your booker: date, client, fee, call time. That email counts as a contract. Keep it.

Floral wrap dress in the wind by the seaPhoto
Show castings cluster one to three weeks before the fashion weeks.

Seasons set the rhythm. Show castings land one to three weeks before the February–March and September–October fashion weeks — New York, London, Milan, Paris, in that order. The rest of the year, e-commerce, catalogues and campaigns are what a career lives on. August is quiet every year: it’s the month for digitals.

04The first job and the money

The booking email gives the essentials: client, date, rate, call time, image usage. The call sheet follows, often the night before: address, crew, schedule, contacts. On the day, arrive on time, no make-up, with the underwear requested — and keep every taxi receipt.

On the money side, two lines coexist. The day rate pays for the day. In France, an agency model is presumed an employee: the agency runs payroll, withholds commission and contributions, and pays you the net. Image rights — what the client pays to use the photos, on a given medium, territory and term — are paid separately under another regime. A €1,100 gross day rate through an agency at 20% becomes about €880 net; it frequently arrives 60 to 90 days later, because the client pays the agency, then the agency pays you.

What to keep, from day one

Five lines per job. That’s all Odette does — and all it takes.

01The booking email: date, client, fee, call time.
02What rights you granted: media, territory, term.
03The date the payment is due — and day 90.
04The month’s agency statement, line by line, against your jobs.
05The job’s expenses: taxis, tickets, tests — with the receipt.

05The beginner mistakes that cost money

They’re always the same, and they cost money rather than jobs: not keeping the booking email; not knowing what rights you granted and finding your campaign extended by a year with no supplement; not chasing a payment at 90 days for fear of being a bother; not reading an agency statement and letting a €280 “miscellaneous fee” slide; accepting expenses that appear in no contract.

Checklist · before the first casting

Digitals reshot less than three months ago, in daylight.
Book of 10 to 15 images, comp card current, measurements checked.
Agency contract read: commission, exclusivity, term, notice, expenses.
One email address for bookings, one for everything else.
Black heels, plain jeans, tank, nude underwear in the bag.
One place where every booking email becomes a line: date, client, fee, rights, payment.

Odette was built for exactly these five points. She reads the emails you already get, keeps what you granted, puts every payment on its 90-day bar and matches statements to your jobs. The rest — castings, sets, cities — is yours.

Frequently asked

Do you pay to join an agency?

No. An agency earns a commission on your jobs. Real costs (comp cards, book) may be advanced then deducted on your statements, but never a “registration fee”. An agency that asks for money before booking you is not an agency.

Can you model without an agency?

Yes, working direct — especially in e-commerce, with small brands and tests. You then handle contracts, invoices, payments and image rights yourself. Odette knows both frameworks.

From what age?

Odette is for models aged 18 and over. Modeling under 18 is regulated: it runs through licensed agencies and legal guardians, and Odette doesn’t store minors’ data.

How long until the first job?

Often a season: digitals in August, the agency in September, first castings with fashion week, first e-commerce jobs in the following weeks. Nothing is guaranteed, everything is prepared.

Read next

The contract and the money: the two chapters this guide opens and the next ones close.

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